- Who are we?
As an economics student Tamara Taichman had a very different career in mind from the one she currently pursues. All that changed when a chance encounter with a fashion editor led to a job offer.
“It made sense,” Tamara explains, “I loved fashion, images, typography…” Tamara quickly earned a name for herself as a stylist and fashion editor, notably at Elle France.
In 2006, came another turning point for Tamara; during the Paris fashion week, she decided to carry a bag that she herself had designed. It was the Zelig tote bag - this bag was to become the brand's signature piece, withits distinguishable paperclip fastening.
Practical, stylish and discreet; it was not long before the Zelig was gracing the shelves of stores such as Colette and Printemps in Paris and Barney’s in New York, as well as being seen on the arms of celebrities such as Naomi Watts, Scarlett Johansson, Cameron Diaz and Sarah Jessica Parker.
The name, Zelig, was inspired by a Woody Allen character who adapts himself to suit the needs of his environment and the people he meets. For Tamara, this description summed up her bag perfectly. “It is a bag for any occasion: I live with it, I work with it, I go on holiday with it! This bag allows you to believe that anything is possible.”
After the enormous success of the Zelig, Tamara and her partner, Nicolas Berdugo, decided to start their own accessories brand, TILA MARCH. “TILA” is an amalgamation of their first names, and “MARCH” was the month they met.
One year later, a line of shoes was created to complement the bag collection.It has the same guiding principle: a style that is timeless and instantly recognisable, but carries no visible logo.
IINTERVIEW WITH TAMARA TAICHMAN, FOUNDER OF TILA MARCH
In my creative process, I always think about women, their style and what it is that makes me stop and look at someone in the street.What motivates you the most?
Discovering new things!What does Paris mean to you?
Paris is THE city of fashion.What does being Parisian mean to you?
A Parisian woman’s style is spontaneous and completely natural.Where would we find you when you’re not working?
Hunting for hidden treasures at the St Ouen antique markets.What would your advice be to someone who wants to work in fashion?
To become my assistant of course! (laughs)What are you favourite sites?
The world design display, Yatzer, because it is so inspiring. And I love to shop on Net-A-Porter for clothes and 1stdibs for homeware.A favourite quote?
Clothes define your look. Accessories define your style.